110 REFERENCES 1. www.jny.com 2. Sri Lanka apparel industry 5 year strategy. 3. http://beginnersguide.com 4. Competitive product development - By Rudolph G. Boznak and Audrey K. Decker 5. Fashion Marketing - By Tony Hines and Margaret Bruce. 6. Retail Buying – By Jay Diamond & Gerald Pintel. 7. Retailing Management – By Michael Levy and Barton A. Weitz. 8. The Technology of Clothing Manufacture – By Harold Carr and Barbara Latham. 9. The Efficient use of Materials – By Stuart Hollander and Louis A. Mitchell.