ICBR-2020 (3rd)International Conference on Business Research (ICBR) - 2020http://dl.lib.uom.lk/handle/123/161272024-03-28T14:31:15Z2024-03-28T14:31:15ZInternational Conference on Business Research : 3rd ICBR 2020 [Pre Text]http://dl.lib.uom.lk/handle/123/161462023-02-27T09:02:04Z2020-10-27T00:00:00ZInternational Conference on Business Research : 3rd ICBR 2020 [Pre Text]
2020-10-27T00:00:00ZA Factor analytic investigation of green banking adoption in customer’s perspective with special reference to Trincomalee campusWijenayake, PGTMWijayasinghe, WDSRhttp://dl.lib.uom.lk/handle/123/161452023-01-05T09:14:14Z2020-10-27T00:00:00ZA Factor analytic investigation of green banking adoption in customer’s perspective with special reference to Trincomalee campus
Wijenayake, PGTM; Wijayasinghe, WDSR
Going green concept has become an obligatory trend within the global banking industry. The concept of green banking has motivated banks to introduce paperless, technology driven services while reducing environmental impact and to perform their role as a corporate citizen on sustainable development. It is necessary for banks to understand the demand side of green initiatives since the ultimate success or failures of such investments are influenced by perceived satisfaction of the customer. To achieve the goals of this research, the data were collected from convenience sample of 50 banking customers in Trincomalee Campus. The survey has used five (5) point Likert scale and 23 questions. The respondents provided the data by means of a close-ended questionnaire. Cronbach’s alpha scale was used as a measure of reliability. Its value is estimated to be 0.895. Sophisticated statistical model as ‘Exploratory Factor Analysis (EFA)’ has been used. The results show that Green Banking Adoption in Customer’s Perspective extracted from the analysis that together accounted 70.041 percent of the total variance. The results of factor score is Carbon Emission, Providing Service, Transaction Cost, Deposit Rate, Renewable Energy and Information Availability got the ranks of sixth, fifth, fourth, third, second and first respectively and constitute the key dimension of Green Banking Adoption of Customer Perspective. The study helps an insight into what banks should do, being environmentally proactive, to create a strong customer base in future.
2020-10-27T00:00:00ZTravel demand analytics based customer-service decision modelJeyaratnam, AMahakalanda, IDe Silva, Thttp://dl.lib.uom.lk/handle/123/161442023-01-05T09:14:40Z2020-10-27T00:00:00ZTravel demand analytics based customer-service decision model
Jeyaratnam, A; Mahakalanda, I; De Silva, T
The tourism industry adds high value to the economy in Sri Lanka by attracting people from all around the world. Within the tourism industry, a large amount of data is collected with regards to user demographics and their purchases on a daily basis. Though less used in the tourism sector of developing countries like Sri Lanka, data analytics techniques can be utilized to understand the customer better and thereby add additional value to tourism organizations. This research uses customer records from a tourism operator to develop a model to predict the complexity of a customer’s requirements as well as group customers according to the complexity. While K-means clustering is used to group the customers as easy, moderate and complex customers, an ordinal logistic model is used to build the predictive model. The outputs obtained through the data analytic models proposed in this study will support the study organization to manage their customers efficiently and provide better attention to their needs.
2020-10-27T00:00:00ZThe effect of covid-19 to apparel sector, Sri LankaBolonne, Hhttp://dl.lib.uom.lk/handle/123/161432020-11-30T08:03:59Z2020-10-27T00:00:00ZThe effect of covid-19 to apparel sector, Sri Lanka
Bolonne, H
The Covid-19 pandemic has led many countries to implement lockdowns and social distancing due to an exponential rate at which the virus has been spreading over and the heightened uncertainty of how bad the situation could be. The seriousness of the situation caused a disruption to the consumer habits of shopping as the pandemic heavily influenced to curtail the spending on nonessential goods which ultimately resulted with a massive blow to the global fashion market. This study evaluated the effect of Covid-19 on the apparel industry and using of a framework of strategies falling over three horizons as respond (short-term), recover (medium-term) and reimagine (long-term) to deal with the uncertain situation of Sri Lankan apparel sector facing, to manage its’ survival, to make it learn & emerge stronger and to prepare & shape itself for the next normal. The findings of this study emphasize how important it has been almost all organizations in the apparel sector of Sri Lanka to come up with mechanisms focusing on short-term, medium-term and long-term to face the atmosphere created by Covid-19. If the actions in the three horizons are not managed properly, the apparel sector will face more detrimental effects which will ultimately lead both the apparel industry and the economy to collapse as it is the highest export income generator to the Sri Lankan economy.
2020-10-27T00:00:00Z