Abstract:
Mobile advertising and profiled advertising has become major discussion topics recently.
With rapid development of mobile technology in the last decade, many e-business
organizations are trying to combine the latest mobile technologies with customer profiling in
order to increase the reachability of their product information among the target market. This
paper presents a potential mechanism to enhance such mobile advertising by improving
existing user profile methods. The main goal of this research is to introduce a novel user
profiling mechanism that can be used to improve the productivity of a mobile advertising
system. The proposed system is capable of providing additional information such as video,
audio, etc. about advertisements to the user while giving profile-based and proximity
suggestions.