Abstract:
There is a global trend of green building projects over the world. In mature green building markets
like the United States and Australia, there are well established green building certification systems
and advanced technologies are often used in green building projects. On the other hand, in developing
green building markets such as India and Korea, green building certification systems are still evolving
and there is a steady increase in the number of green building projects. Despite the difference in the
two kinds of green building markets, green building projects may face similar needs and challenges for
successful project execution. Through questionnaire survey, this study aims to identify the success
factors and failure factors of green building projects, and to compare the factors in mature green
building markets with those in developing green building markets. Over 37 green building experts
have completed the survey in this study. The findings show that commitment from project participants
and effective collaboration among participants are common key success factors for green building
projects, whereas cost consideration and lack of incentives from government are major failure factors
in both kinds of green building markets. The findings also show different perceived importance of
issues like collaboration, green building technologies, and project delivery methods in the two kinds of
markets. This study helps practitioners in the industry to strategize and manage their green building
projects effectively.
