Identifying the Success Factors and Failure Factors of Green Building Projects

Abstract

There is a global trend of green building projects over the world. In mature green building markets like the United States and Australia, there are well established green building certification systems and advanced technologies are often used in green building projects. On the other hand, in developing green building markets such as India and Korea, green building certification systems are still evolving and there is a steady increase in the number of green building projects. Despite the difference in the two kinds of green building markets, green building projects may face similar needs and challenges for successful project execution. Through questionnaire survey, this study aims to identify the success factors and failure factors of green building projects, and to compare the factors in mature green building markets with those in developing green building markets. Over 37 green building experts have completed the survey in this study. The findings show that commitment from project participants and effective collaboration among participants are common key success factors for green building projects, whereas cost consideration and lack of incentives from government are major failure factors in both kinds of green building markets. The findings also show different perceived importance of issues like collaboration, green building technologies, and project delivery methods in the two kinds of markets. This study helps practitioners in the industry to strategize and manage their green building projects effectively.