Abstract:
Pneumatic tyre manufactures face the problems related to the life cycle of products at
product launching stage. In an effort to improve timeliness and effectiveness, pneumatic tyre
industry is experimenting with different best practices in their new product implementation
processes.
This research aims to develop a model for new product implementation for pneumatic tyre
industry using a framework based on quality function deployment (QFD). It supports the
development of customer focused, agile products and to meet customer expectations in
terms of innovation and customisation, quality and competitive price.
During this research, new product implementation models were studied. Some issues of
existing new product introduction processes were discussed and new product
implementation model was proposed based on the literature, and case studies were used to
support the development of the model. A QFD structure was introduced to identify
relationships between product design factors and issues of each sub process. These relations
were described as weak, moderate and strong. Then the proposed model was validated using
case studies.
When the proposed model is applied to the new tyre development, communication path of
all relevant parties strengthened by four times, new product implementation time reduced by
20 percent and cost of implementation reduced by 30 percent. In this new model issues can
be identified at the product design stage.
This model can be modified to use for new product implementations of any other product.
This system can also be modified using computerized system with artificial intelligence to
make it more attractive to the users.
