In-house development & implementation of ‘corebrain’ warehouse management system: a case study

Abstract

In the modern complex business context where the customer needs and wants are changing radically, the fulfillment of these consumer demands were mainly laid on third party logistics. A new business concept which evolved along with the world trade is now managing the product flow from origin to the destination. In order to provide an innovative solution to customers, visibility of information and uninterrupted communication, information communication technology (ICT) plays a significant role in 3PL industry both globally and locally. Advantis 3PL Plus as one of the main Sri Lankan origin leading third party logistics service providers in the Asia Pacific region saw this challenge of adopting low cost digital technology in order to handle vital information along with the product flow to illuminate origin and destination. As a result, an initiative has taken to develop an in-house Warehouse Management System (CoreBrain) by capturing all modern warehousing operational scenarios and standards. This paper illustrates how Advantis 3PL Plus developed ‘CoreBrain’-Warehouse Management System (WMS) to cater ICT facility for industrial sectors such as apparel, pharma and fast moving consumer goods (FMCG) to operate in low cost with 100% inventory accuracy and information visibility for decision making.