Abstract:
Green concepts have been now identified as the right element to connect both corporate
innovation and environmental integration. It is encouraging to identify that few Sri
Lankan organizations have initiated green concepts including green IT practices. There
are internal as well as external factors which motivate organizations towards ‘Greening’.
This dissertation identifies motivation factors for implementing green IT among forty
five Sri Lankan ‘Green awarded’ organizations. This data can be utilized in setting green
targets ofthe country and for the benefit of organizations who are planning to ‘Go green’
in future facing minimal barriers with maximum productivity.
Green awarded organizations with clear vision and mission are more focused and are
more successful in retaining green concepts and green processes. In addition defining a
vision & mission will help an organizational management to educate their employees and
motivate them towards participating in greening their IT processes.
The results show that cost reduction and the efficiency of powering ICT infrastructure are
the main motivation factors for energy efficiency and virtualization consolidation related
initiatives, while asset disposal initiatives are mainly driven by organizations'
sustainability strategy and corporate social responsibility. Further, market incentives are
identified as the main motivational factor for travel reduction practices. However,
government energy efficiency regulations, greenhouse gas regulations, regulations on
discarding e-waste, and the encouragement from industry associations show very low
impact on motivating organizations towards achieving green IT.
