Abstract:
Purpose – Since crowdsourcing can be taken as a new field, the purpose of this paper is to suggest an idea/movement to motivate pro or anti-ideas/movements from scholars and experts to develop a synthesis in future.
Design/methodology/approach – The paper provides a quantitative analysis of world leading outsource provider markets: China – manufacturing sector: and India – service sector. The paper uniquely presents the much needed analysis details along with a model that fits crowdsourcing into outsourcing setup.
Findings – There is a strong need of policy implications and business process re-engineering strategies to harness the benefits of crowdsourcing into the present industry norms taking into account the macroeconomic norms as well as the potential impact on individual workers or participants of the crowd.
Originality/value – The paper indicates a possible shift in the scope of management from managing a firm to managing beyond boundaries. Implications drawn in this paper can provide high impact support for decision makers and future research.
