Browsing MERCon - 2017 by Author "Bandara, HMND"

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  • Critical factors for market sales promotion on social media in banking sector 
    Bandara, N; Bandara, HMND [Conference-Abstract]
    Banks are adopting social media for market sales promotions as it is popular and enables targeted marketing, direct customer engagement, and multiple forms of engagement at a lower cost. However, the effectiveness of ...
  • Rationalizing police patrol beats using heuristic-based clustering 
    Piyadasun, T; Kalansuriya, B; Gangananda, M; Malshan, M; Bandara, HMND; Marruy, S [Conference-Abstract]
    The division of police patrol districts affects patrol performance, such as average response time and workload variation. However, the possible sample space is large and the corresponding graph-partitioning problem is ...