Abstract:
Visibility of a business, both in online and offline is
important to grow businesses. In this modernizing digital era,
businesses need to understand the significance of web presence in
search engines through Search Engine Optimization (SEO)
strategies where it can make better ROI compared to traditional
marketing. Therefore, than the international methodical SEO
strategies, locally tactics have to optimize singly. The purpose of
this study is to explore SEO tactics for dynamic websites in Sri
Lankan context & evaluating its effectiveness over international
SEO practices in terms of Google.lk. Further, as the methodology
survey questionnaire was distributed to 20 SEO experts & 100
internet users who supported to gather the experimental data for
www.officestationery.lk web site. The research proceeded with
simple random sampling technique and SPSS software used to
analyze the data. Based on the SEO checklist it was implemented
over the experimental website and proved that content
optimization from on-page factors and backlinks from off-page
factors are the underlying factors to rank in Google.lk. This also
revealed that there is no sense of keep relying on outdated SEO
tactics as Meta tags or deep technical factors to rank in search
engines. Therefore, for any dynamic website these primitive
findings are significantly important to be visible in Google.lk.
