Abstract:
To be sustainable with the fast-moving business
environment, currently most of the organisations use strategic
alliance as a key strategy. This is indeed essential for the firms
in the construction sector that operates in a high-risk and
competitive business environment. Simply, strategic alliance is
an agreement between the business entities with the purpose of
achieving the unreachable benefits/advantages which cannot be
attained when they are separate. Selecting the suitable partner
for strategic alliance is the extremely important task in the
formation of strategic alliances and have significant influence on
the success of strategic alliance. However, by far selection of
most suitable alliancing parties for the formation of strategic
alliance in the construction sector is largely overlooked. Hence,
this study is focused on identifying the top most suitable
alliancing partners for the Sri Lankan construction projects. To
collect required data, structured questionnaires were
distributed amongst the key parties of the construction sector on
the basis of their level knowledge on the concept of strategic
alliance (i.e. engineering consultant, main-contractor, and subcontractor).
Findings revealed that the alliancing between the
main-contractor and sub-contractor would improve the
performance of Sri Lankan construction industry and thus
derived as the most suitable strategic alliancing partners.
