Abstract:
Multinational Real Estate Consultancy Firms (MNRECF), as “knowledge-based
entities”, has progressively distributed their operations to their branches all around the
world. Disseminated knowledge expertise across borders may, on the one h, benefit
MNRECFs due to its’ multiplicity, but, on the other h, may be difficult to orchestrate.
Thus, orchestration of the knowledge across dispersed unit’s conversion of those into
innovation competences has become a crucial capability for MNRECFs. Transferring
knowledge through one-to-one conversations has been threatened by the increasing
movement of the consultants of MNRECFs across different countries. Since the evolution
of network relationships has impacted most companies in the modern economy setting,
Social Network concept has become the focus of many companies. Organizations’ tacit
knowledge sharing is mainly structurally supported by the social networking. In
MNRECFs, members belong to one category or department dispersed in widespread
locations. Therefore, there is a wide adoption of Enterprise Social Networking (ESN) as
a collaborative Knowledge Management (KM) tool. The paper suggests the KM efforts
within MNRECFs should identify the ‘Influencers’ in the social network in order to
introduce encourage the participation of more actors to the ESN. Therefore, the paper
details social networks’ features provide an account of relevant combination of ESN
SNA facilitated KM initiatives within MNRECFs.
