Identification of critical success factors for e-business in Sri Lanka with special emphasis on text books and stationery market

Abstract

This case study research attempts to discover critical success factors (CSFs) for E-Business success in Sri Lanka with special reference to text books and stationery. The study was mainly carried out through a questionnaire administered to 35 book stores and interviews conducted with the stakeholders. Conceptual framework and testable hypotheses were arrived at by using the key concepts and presumed relationships between dependent and independeitt factors. Analysis performed on the predictor eight factors and the E-Business success and results showed that customer focus and E-Business organizational cultures are the CSFs for E-Business success. Furthermore, E-Business strategy, strong E-Leadership, website design and content management and suitable technologies were highly correlated with customer focus and E-Business organizational culture. It is an exploratory research case study carried out through field surveys.