Abstract:
These days’ Social media is being very popular for marketing. One of the most
popular social media platforms is Facebook. Most of the Fashion brand have
Facebook pages. Consumer expresses their feeling using comments and emotional
buttons. The user interacts with the brand page using post, like, share comments.
The analyzed data can give support to decision makers to the evaluation of the
customer’s feedback, identify potential customers and predict sales item for the
upcoming month and predict correlated items. The purpose of this paper is to
explain how to extract and prepare data collected on Facebook to perform
sentiment Analysis.
