Abstract:
In today’s competitive business world private banks are in competition with both state
banks and private banks to acquire higher number of customers and accounts for their
own financial growth and stability. In this competition the biggest difference the
clients notice is branding. Branding differentiates the otherwise similar services and
give them value and emphasize them differently.
Branding was popular mainly among the communication designers and is widely used
by them to create more sales propositions. Branding for interiors recently hiked up
with the merging of communication design and interior design in the applications of
commercial interiors.
Simultaneously, bank office workers spend long hours inside the banks engaged in
tedious and monotonous work. They are exposed to all the branding and use of
corporate colours that are intended to attract potential customers and retain the existing
customers against the rapidly growing competition. The long hours of exposure to
these branding and colour in the banking interior, creates effects on the bank staff.
The aim of this research is to identify and analyze how branding and colour in the
workplace interior effects on satisfaction of its employees. The effect of branding and
colour on the bank staff is an area that is not much researched about and hence there
is a huge void for research there. Further intention is to find better practices to
implement branding and colour in the bank interior for the benefit of both customers
and staff, it will be beneficial for the future of the interior design arena.
