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Factors affecting the adoption of e-commerce in Sri Lanka: internet users’ perspective

Show simple item record Navarathna, KGH Bandara, HMND 2020-11-20T06:14:31Z 2020-11-20T06:14:31Z 2020-10-27
dc.description.abstract Despite being one of the earliest adopters of the Internet in the region, e-commerce adaptation in Sri Lanka appears to be relatively low. In this paper, we identify user-related barriers that prevent the wide-spread adoption of e-commerce in Sri Lanka. We adopted a mix-method methodology to identify Internet user-related adoption factors and to understand e-commerce merchants’ views on those factors. First, a preliminary survey was carried out by interviewing stakeholders to identify barriers affecting e-commerce adoption. Next, users’ perspective was captured using an online and paper-based survey. Survey results were analyzed using structural equation modeling. Finally, a set of interviews were conducted with e-commerce merchants to identify their views on those factors. Affordability, knowledge and awareness, and facilities expected from retailers were identified as the most significant factors contributing to the e-commerce adoption. Government and legal factors, consumer perception, and digital infrastructure are the least significant factors. Smoothening of the delivery process, convenient return policies, and enhancing government involvement to promote e-commerce were identified as the key recommendations to strengthen e-commerce adoption. Keywords: E-commerce adoption. en_US
dc.language.iso en en_US
dc.subject E-commerce adoption en_US
dc.subject Internet users en_US
dc.subject Structural Equation Modeling en_US
dc.title Factors affecting the adoption of e-commerce in Sri Lanka: internet users’ perspective en_US
dc.type Conference-Full-text en_US
dc.identifier.faculty Business en_US
dc.identifier.department Department of Computer Science & Engineering en_US
dc.identifier.year 2020 en_US
dc.identifier.conference International Conference on Business Research en_US Moratuwa en_US
dc.identifier.pgnos 76-86 en_US
dc.identifier.proceeding 3rd International Conference on Business Research en_US en_US en_US

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  • ICBR-2020 (3rd) [19]
    International Conference on Business Research (ICBR) - 2020

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