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dc.contributor.author Ranaweera, A
dc.contributor.author Wijekoon, A
dc.date.accessioned 2021-10-18T04:03:42Z
dc.date.available 2021-10-18T04:03:42Z
dc.date.issued 2021
dc.identifier.issn 28150066
dc.identifier.uri http://dl.lib.uom.lk/handle/123/16691
dc.description.abstract We are all well aware of how the Covid-19 pandemic has caused devastating economic and social disruptions globally. The pandemic caused serious health, economic, social, business, travel, education, and workplace challenges to almost all the consumers across the world. From a marketing perspective, these challenges have led to dramatic changes in how consumers behave [1], [2]. In fact, Covid-19 pandemic represents one of the most significant environmental changes in modern marketing history [3]. Thus, understanding the changes in consumer behavior is critically important to marketers going forward. Given this background, this proposed research seeks to examine the impact of Covid-19 on consumer behavior, in particular consumers’ impulsive buying behavior, hoarding behavior, and consumers’ intention to recycle. We further predict that consumer’s negative emotions evoked by both visual and written cues of contagious disease in advertisements will act as a mediator on this relationship. We further predict that individual differences in perceived vulnerability to infectious disease will moderate the contagious disease cue effect on the predicted relationships. en_US
dc.language.iso en en_US
dc.subject Covid-19 en_US
dc.subject Contagious Diseases en_US
dc.title Is cues of contagious diseases in advertising a friend or foe? en_US
dc.type Article-Full-text en_US
dc.identifier.year 2021 en_US
dc.identifier.journal Bolgoda Plains Research Magazine en_US
dc.identifier.issue 01 en_US
dc.identifier.volume 01 en_US
dc.identifier.doi https://doi.org/10.31705/BPRM.2021.18 en_US


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