Show simple item record Jayasekera, MAK De.S Pushpakumari, MD 2021-12-08T04:18:15Z 2021-12-08T04:18:15Z 2021-12-03
dc.description.abstract The business Banking has been blamed by many including Academia and Civil society for neglecting its Social-Environmental responsibilities. In their aspiration to make high financial gains, banking overlooked its responsibility to Society and Environment. Global Financial crisis made people to relook at the role played by banks. A public outcry had been developing demanding Banks to adopt Ethical practices in their business operations. To achieve sustainable development through finance industry requires a different banking model. Banks are required to move away from profit only mentally to socio- environmentally centered mentality. Banks must aim for triple bottom line. Need for an alternative banking model arose. Ethical Banking was preferred by many as the alternate model. The Concept of Ethical Banking revolves around the Economic, Social and Environmental responsibilities. Ethical banks seek progress in all three areas of Economy, Society and Environment. The Customer base of the present-day banks are being increasingly dominated by the Millennials generation. Their preferences are strongly influenced by their values. They are ethically oriented. Under these circumstances the main aim of this study is to examine whether Ethical Banking can be Millennials choice of banking model through a literature review. The significance of the study is to find out how Millennials will accept Ethical Banking as their chosen banking model, now and in the future. en_US
dc.language.iso en en_US
dc.subject Ethical Banking en_US
dc.subject Millennials en_US
dc.subject Millennial’s Preferences en_US
dc.subject Socio-Environmental Responsibilities en_US
dc.title Ethical banking: will it be millennials choice? en_US
dc.type Conference-Full-text en_US
dc.identifier.faculty Business en_US
dc.identifier.department University of Sri Jayawardenapura Sri Lanka en_US
dc.identifier.year 2021 en_US
dc.identifier.conference International Conference on Business Research en_US Moratuwa en_US
dc.identifier.pgnos pp. 214-223 en_US
dc.identifier.proceeding 4th International Conference on Business Research - ICBR 2021 en_US en_US en_US

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