Designing convertible packaging for convenient access and sustainable distribution of Sesbania Grandiflora tea: a solution for consumer accessibility and market penetration

Abstract

Convertible packaging is designed to provide greater convenience, versatility, and sustainability, as it allows for easier storage, transportation, and reuse of packaging materials. This study was to analyse and design a convertible package that can be easily converted and placed in easily accessible locations such as homes, workplaces, and leisure areas to ensure the convenient availability of the "Sesbania Grandiflora & quot; tea product for potential consumers. The research goals included using stackable shapes in making conversions; analysing existing Sri Lankan convertible export packaging shapes to map out the issues of using the locally generated shapes; overcoming the issues identified by introducing a convertible shape that can be adaptable for shelf display and consumer usage; and testing the adaptability of the newly developed shape, to fit a targeted audience. Convertible packaging can be ideally implemented in industries that require versatility, convenience, and sustainability, such as the food and beverage industry, where it can be used for single-serve portions. This convertible packaging for “Sesbania Grandiflora” tea is to be combined with a variety of factors, such as flexible materials, mind-soothing graphics, light pastel colour schemes, and interactive product arrangement, to make the product a behaviour prompt. This study shows the possibilities to create and design functioning convertible export packaging for “Sesbania Grandiflora” tea to be used as a diabetic supplement drink and a behaviour reinforcement beverage in the US market.