A Study on consumer awareness of single- use plastics and its association on their purchashing behaviour in Sri Lanka

Abstract

Plastic pollution resulting from widespread use of single-use plastics has emerged as a global environmental crisis, including in Sri Lanka. The study examines the awareness and behaviors of consumers concerning the environmental impact of single-use plastics and explores how demographic factors impact their awareness. It also investigates the relationship between consumer awareness and their willingness to make lifestyle changes to mitigate plastic pollution. Further, the study provides recommendations on effective strategies to increase awareness and reduce the usage of plastics. The study encompasses a diverse sample of 169 respondents aged 18 or above, collected by snow-ball sampling, while highlighting the need for balanced representation across resident districts. Participant’s awareness level of single-use plastics was quantified by scoring their responses in Section 2 of the questionnaire. Key findings indicate strong positive correlation between education and awareness. Consumers with higher education are more likely to be aware of the environmental effects of single-use plastic fostering an increased willingness to make lifestyle changes to minimize pollution. Considering the limited population in Sri Lanka with a higher education, the importance of targeted awareness programs embedded in school curricula and public programs targeting different age groups is highlighted. The study emphasizes the crucial role of government, businesses, and consumers in mitigating plastic pollution. Collaboration with government and businesses is encouraged to find sustainable alternative packaging and establish widespread collection facilities. Introducing new legislatives on tax and bans are recommended for reduction in plastic consumption. Consumers are encouraged to incorporate sustainable daily habits and participate in environmental clean-up initiatives. This study advocates a comprehensive approach to address single-use plastic pollution in Sri Lanka, emphasizing targeted awareness campaigns and collaborative efforts among stakeholders. By implementing these strategies and fostering a culture of responsible plastic usage, Sri Lanka can pave a future with sustainable practices and cleaner environment.