Design decision of an award winning packaging design: world star global packaging award - student category 2024

Abstract

The packaging design submitted for the World Star Global Packaging Award - Student category was part of the Level Three Packaging Design Project within the Media and Communication Design specialization at the Department of Integrated Design, Faculty of Architecture, University of Moratuwa. This collaborative project involved the Export Development Board (EDB) of Sri Lanka and the University of Moratuwa, initiated by Samarwickrama as a pilot project to gain insights into the packaging requirements of the export sector. Gunawardhana’s assigned SME was a producer of edible cutlery con¬sidered as a potential exporter to Gulf nations. Edible cutlery, made from food ingredients such as rice, wheat, and corn flour, offers an eco-friendly alternative to traditional plastic cutlery, addressing plastic waste pollution concerns. However, due to the fragility of these products, maintaining quality until they reach the user presents a challenge. The existing cuboid packaging is unsuitable for this product, often resulting in product breakage during transit. Despite this challenge, the SME aims to maximize product inclusion in the packaging to boost sales, targeting Gulf countries.