Examination of relationships between merchandising environment design and user psychology

Abstract

In architectural designing user is an important design generator, because people design buildings for people to use or live in. These designed buildings have considerable influence over user behaviour, effecting their physiological and psychological requirements. "Comfortable" built environment can be understand as the environment which satisfy user physiological and psychological requirements. User psychological requirements can be identified as gain of user pleasures and prevention of displeasures, and anxiety. If the environment around them makes ambiguous signs the user becomes confused and will not be able to relate to the surrounding. So they will unable to make appropriate decisions to guide their behaviour. So, for an architect it is important to understand the relationship between concepts of merchandising and architectural designing elements of merchandising environment. For this purpose he needs understanding about the relationship exists between architectural design elements and human responses and evolution of market place through history with associated social ideas of those periods. So, the study is mainly identify and examine effective merchandising concepts and their use in merchandising environment element designing, wit emphasis given to the image building of the merchandising environment.