Intention-behavior gap in greener consumption among young Sri Lankan consumers

Abstract

In today’s world, we heavily rely on natural resources for activities, business, and survival. We are consuming resources at an unsustainable rate. However, our planet can only produce a finite number of resources and can only withstand a certain degree of greenhouse gas emissions. With the unbearable increase in natural resource consumption and green gas emissions, we are forced to experience various global challenges including climate change, desertification, lack of resources, loss of biodiversity, land degradation, etc. There is a burgeoning movement to adopt sustainable practices to mitigate these adverse consequences. Some companies have even developed sustainability programs, guidelines and plans to achieve sustainable goals [1]. Specifically, people are moving towards green consumption. As a result, studies on green consumption have emerged as a significant new frontier over the past few years attracting attention from both academics and professionals.