Jayaratne, WDasanayaka, SMudalige, D2021-12-142021-12-142021-122815-0082http://dl.lib.uom.lk/handle/123/16894This study aims to develop a scientific model to ascertain the impact of incentives, regulatory regimes, and new technology products on the behavior of different customer segments of the electricity market, in order to conserve energy and address the current problem of peak power deficit in Sri Lankan electricity sectorenThe Impact of incentives and regulatory regimes on changing customer behavior : a study based on the Power Utility Customer Segments in Sri LankaArticle-Full-text2021Bolgoda Plains Research Magazine0201pp 55-58https://doi.org/10.31705/BPRM.v2.2021.15