References Broadbent, M & Weill, P 1993, 'Improving Business and Information Strategy Alignment: Learning from the Banking Industry', IBM Systems Journals, vol. 32, no. l ,pp. 162-179. Brown, CV & Magill, SL 1994, 'Alignment of the IS functions with the enterprise: Toward a model of antecedents', MIS Quarterly, vol. 18, pp. 371-403. Cao, Q & Schniederjans, M J 2004, 'Empirical study of the relationship between operations strategy and information systems strategic orientation in an e- commerce environment', International Journal of Production Research, vol. 42, no. 15, pp. 2915-2939. Chan, YE; Huff, SL & Barclay, DW 1997, 'Business Strategic Orientation, Information Systems Strategic Orientation, and Strategic Alignment', Information Systems Research, vol. 8, no. 2, pp. 125-152. Chan, YE. & Huff, SL 1993, 'Investigating Information Systems Strategic Alignment', Proceedings of the Fourteenth International Conference on Information Systems, Orlando, pp. 345-363. Chan, YE & Reich, BH 2007, 'IT alignment what have we learned', Journal of Information Technology, vol. 2007, no. 22, pp. 297-315. Cooper, DR & Schindler, PS 2003, Business Research Methods (8thed.), Tata McGraw-Hill, New Delhi. Garg, AK; Joubert, RJO & Pellissier, R 2005, 'Information systems environmental alignment and business performance: A case study', South African Journal of Business Management, vol. 36, no. 4, pp. 33-53. Gartlan, J & Shanks, G 2007, 'The Alignment of business and information technj strategy in Australia', Australian journal of information systems, vol. 14, no. 2£: pp. 113-139. Gibbons, PK 1996, 'Generic business strategies in a sample of 65 large Singapore companies', Singapore Management Review; vol. 18, no. 1, pp. 27-38. 80 Hemila, J 2004, 'Business Strategy Development Meets ICT Strategy', Conference Proceedings of the Second World Conference on POM, Mexico. Henderson, JC & Venkatraman, N 1999, 'Strategic alignment: Leveraging information technology for transforming organizations', IBM Systems Journal, vol. 38, no. 2/3, pp. 472-485. Henderson, JC & Venkatraman, N 1993, 'Strategic alignment: Leveraging information technology for transforming organizations,' IBM Systems Journal, vol. 32, no. 1, pp. 4-16. Hirschheim, R & Sabherwal, R 2001, 'Detours in the path toward strategic information systems alignment,' California Management Review, vol. 44, no. 1, pp. 87-108. Kanungo, S; Sadavarti, S & Srinivas, Y 2001, 'Relating IT Strategy and Organizational Culture: An Empirical Study of Public Sector Units in India', Journal of Strategic Information Systems, vol. 10, pp. 29-57. Kearns GS & Lederer AL 2001, 'Strategic IT Alignment: A Model for Competitive Advantage', Proceedings of the twenty second international conference on information systems, New York. Kearns, G & Sabherwal, R 2007, 'Strategic Alignment between Business and Information Technology: A Knowledge-Based View of Behaviors, Outcome, and Consequences', Journal of Management Information Systems, vol. 23, no. 3, pp. 129-162. Luftman, J 2000, 'Assessing Business-IT Alignment Maturity', Communications of the Association for Information Systems, vol. 4, no. 14, pp. 1-51. Luftman, J & Brier, T 1999, 'Achieving and Sustaining Business-IT Alignment', California Management Review, vol. 42, no. 1, pp. 109-122. Miles, RE & Snow, CC 1978, Organizational Strategy, Structure, and Process, McGraw-Hill, New York. Porter, ME 1980. Competitive Strategy: Technique for Analyzing Industries and Competitors. The Free Press, New York 81 Porter, ME 1997. 'Competitive Strategy', Measuring Business Excellence, vol 1, no. 2, pp. 12-17 Reich, BH & Benbasat, I 2000, 'Factors That Influence the Social Dimension of Alignment between Business and Information Technology Objectives', MIS Quarterly, vol. 24, no. 1, pp. 81-113. Sabberwal, R & Chan, YE 2001, 'Alignment between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders', Information Systems Research, vol. 12, no. 1, pp. 11-34. Sekaran, U 2007, Research Methods for Business -A Skill Building Approach (4thed.), John Wiley & Sons, New Delhi. Strnadl, CF 2006, 'Aligning Business and IT: The Process-Driven Architecture Model', Information Systems Management, vol. 23, no. 4. pp. 67-77. Sun, H & Hong, C 2002, 'The alignment between manufacturing and business strategies: its influence on business performance', Technovation, vol. 22, no. l l , pp. 699-705. Tan, FB 1999, 'Exploring Business-IT Alignment Using the Repertory Grid', Proceedings of 10th Australasian Conference on Information Systems, pp. 931- 942. Teo, TSH & King, WR 1997, 'Integration between Business Planning and Information Systems Planning: An Evolutionary-Contingency Perspective', Journal of Management Information Systems, vol. 14, no. l ,pp. 185-214. Venkatraman, N 1989, 'Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement', Management Science, vol. 35, no. 8, pp. 942-962. Watson, BP 2007, 'Is Strategic Alignment Still a Priority?', CIO Insight, vol. 2007, no. 86, pp. 36-39. Yarberry, WA 2007, 'Effective Change Management: Ensuring Alignment of IT and Business Functions', Information Systems Security, vol. 16, no. 2, pp. 80-89. 82