Abstract:
Entrepreneurship is a frequently discussed scope within the Sri Lankan business
community as most of the individuals are keen on commencing businesses and to
become entrepreneurs. However, retention of entrepreneurs successfully in the market
is fewer vis-à-vis new entrants. Therefore, underlying purpose of this study is to identify
the factors which restrain the individuals on becoming an entrepreneur in the
perspective of fruit and vegetable cultivators in Sri Lanka.
Relevant theories and empirical reviews pertaining to the study were referred in order
to grasp available knowledge. Mixed Approach was used to carry out the research
where both quantitative and qualitative aspects of study scope were covered.
Questionnaire was used as the main source of data collection where Histograms, Pie
charts, Bar charts, Line Charts, Cobweb charts were used for the qualitative analysis
whereas Regression Analysis, Correlation Analysis and other SPS analysis were used
to assess quantitative aspect of the study.
240 Farmers were selected for the study representing five distinctive districts i.e.
Kandy, Nuwara Eliya, Jaffna, Batticaloa and Puttalam where Stratified and Random
Sampling was used. Based on the analysis, it was identified that there are relationships
between Access to markets, Attitudes of Farmers, Government assistance,
Entrepreneurial knowledge, Access to Financial channels and Executing an Innovation
have relationships towards becoming Entrepreneurs.
Therefore, appropriate recommendations such as increasing government assistance,
conducting proper vocational training, introduction of attractive financial assistance
schemes can be introduced to enhance the interest of the entrepreneurs in the market.
