Abstract:
Not only Covid 19 pandemic but other new pandemics will also emerge in the future. Therefore, understanding the reasons for the disruption of consumer demand during a pandemic is critical for a speedy recovery of the market. Thus, the study fills the gap in the literature on demand disruptions during a pandemic to fast-moving consumer goods (FMCG) under the category of ‘personal care’ and ‘home care’ in the Sri Lankan context. The paired t-test output emphasizes that there is a significant impact on the consumption of ‘personal care’ and ‘home care’ products during the pandemic period compared to the same days in the pre-pandemic. Therefore, influencing factors to a demand disruption of FMCG during a pandemic in a global context are searched through a literature survey, validated to the Sri Lankan context ‘personal care’ and ‘home care’ category with the reviews from 12 managerial level experts in 4 leading FMCG companies and finally quantified variables using Pearson correlation and Kendall’s tau-b tests.
