A review of big data analytics for customer relationship management

Abstract

Big Data Analytics is a major research topic in the business world and maintaining a good Customer Relationship Management is a major requirement. Handling Big Data according to Velocity, Volume and Variety is a major issue. There are many challenges in using Big Data in Customer Relationship Management. To include Big Data in CRM many techniques such as Data Mining, Frameworks and many procedures are used. At present there are many applications in Big Data in customer Relationship Management and there are many limitations in those systems. This research paper attempts to analyze researches of Big Data Analytics, Data Mining techniques, Big Data Analytical Frameworks that can be used in Customer Relationship Management. By analyzing these researches this paper describes current applications of Big Data in Customer Relationship Management, their issues, limitations and future directions of this field.