Abstract:
Through the past years, traditional telecom customer base has escalated with wide usage of mobiles. But the
services and promotions offered by the service providers has been limited to a specific frame, without
extracting useful information from the data they gather with each call. Specifically in mobile user segment,
there is lot of data available for the service provider other than the credit balance to consider in giving away
service and promotions. Among many reasons, a barrier for this is the technical feasibility. With the growing
customer base and elastic behavior of network usage with the time and seasons, proposing an effective way of
available data analyzing is challenging. It becomes more challenging when the results are required in near
real time for the promotion to be of use. With this research studyt we discuss and compare the available
technologies to be used, propose a system with the most appropriate technologies and express the results
gained with an implemented prototype ‘Kanthaka'.
