Abstract:
Sri Lanka has the potential to support the national circular economy, though Sri Lanka suffers from the problem of rapid generation of E-Waste. E-Waste generation is inevitable in the constantly developing technology industry and has usually been treated as a burden per the perception. Reusing and recycling E-Waste can positively impact the circular economy because E-Waste is recyclable and is beneficial in recovering valuable metal components that are rapidly depleting. The public's perception of reusing electronic waste and its challenges and limitations as a new business model have all been thoroughly examined. The study's findings can be used to establish a sustainable business model to effectively assess managing E-Waste by demonstrating how consumers' perceptions can effectively be examined.