Abstract:
Crowd Logistics (CL) is a widely used concept in the global context due to its numerous advantages to logistics services. Implementing CL allows sustainable fleet sharing in warehouses but there is limited research on what drives the organizations to adopt this concept in Sri Lankan context. Based on technology-organization-environment theoretical model, this paper develops a model to evaluate critical success factors on willingness to implement CL applications for fleet sharing in Sri Lankan third party logistics (3PL) warehouses. Data was collected using questionnaires and confirmatory composite analysis in partial least square structural equation modelling was used to analyze data. The results indicate “relative advantage, absorptive capacity, market environment and external motivation” have significant impact on willingness to implement CL while “complexity, resources and geographical distance” have no significant impact. Sri Lankan 3PL warehouses can consider these factors and take necessary precaution to minimize risk of CL implementation.
