Abstract:
In today’s digital landscape, providing user experiences
is considered paramount in respective of user satisfaction
and engagement. Artificial Intelligence (AI) has emerged as a
transformative force in the User Experience (UX) design field,
offering innovative solutions. Our research delves into key innovations
and challenges enabled by AI in UX design particularly
guided by Design Thinking (DT) process. The methodology
involved administering a questionnaire to UX professionals in
Sri Lanka using a snowball sampling method. The questionnaire,
distributed through online platforms, explored participants’ familiarity
with AI-driven UX design, contributions of AI in the DT
process, and challenges faced, and the responses were analyzed
using MS Excel and R Studio. The results demonstrate that AI
technologies certainly empower UX professionals to design usercentric
solutions adhering to DT process. A “Recommendation
Guide” is provided, featuring a set of recommended tools for UX
professionals to integrate AI technologies into the DT process.
