Can machine peeled cinnamon fulfil the requirements of Ceylon Cinnamon market?

Abstract

Cinnamon has the highest demand in the global cinnamon market due to its superior quality and versatility across various applications. Different types as well as different forms of cinnamon are available in the market. Quills have been identified as the main form of Ceylon cinnamon in terms of production quantity. However, the scientific purpose of quillmaking is not clear. Moreover, the quill-marking process is still a manual method which is difficult to produce through mechanical means. This research focuses on rationalizing the production of handmade quills and investigating the market potential of new cinnamon forms which can be processed through mechanical means. A Cost-Volume-Profit analysis, followed by a literature review, cinnamon export statistics of the last 10 years, and a survey through online marketplaces, is carried out. To ensure realistic estimation, a sensitivity analysis was conducted to compare profitability under different production volume scenarios. Finally, the research identifies Crushed cinnamon” and “Quillings” as are most effective forms in order of importance to produce through mechanical means.