Customer behaviour and energy use in european shopping centres

Abstract

Policies and research often focus on technology and buildings and not on social aspects associated with future developments. There are many reasons for this, and one of the most pertinent may be that behaviour is both difficult to control and to predict and that the technological solutions that are introduced are perceived as part of a purely technical system. The ambition to identify the systemic inefficiencies of shopping centres requires a more holistic systems view, which cannot be achieved by simply studying isolated parts or individuals in the shopping centre.