Transforming online retail: the innovations of inventory backcasting in demand forecasting

Abstract

Online retail, commonly known as e-commerce,

has experienced tremendous growth and trans- formation in recent years. The COVID-19 pandemic

accelerated this trend, making online shopping the go-to option for consumers seeking convenience

and safety. This surge can attribute to technologi- cal advancements, increased mobile device usage,

rising customer trust, and the preference for on- line shopping.