Assessing organisational readiness for digital transformation: key attributes for indigenous South African construction firms

Abstract

Digital transformation is a critical driver of efficiency, competitiveness, and sustainability in the construction industry. However, the readiness of indigenous South African construction firms for digital transformation remains underexplored. This study evaluates key attributes influencing organisational readiness for digital transformation within these firms. A structured questionnaire, developed from existing literature, was distributed to construction professionals engaged in digital technologies within Gauteng Province, South Africa. Using a purposive sampling approach, 68 valid responses were obtained from a sample of 100, resulting in a response rate of 68%. Data analysis was conducted using descriptive statistical techniques to rank critical attributes for digital transformation readiness. Findings indicate that an innovation mindset is the most crucial attribute, emphasising the importance of fostering a culture of technological advancement. Leadership commitment ranked second, highlighting the necessity of strong strategic leadership. Other key enablers include sustainability focus, data-driven decision-making, and technical skills development. This study contributes empirical insights into the organisational factors shaping digital transformation in indigenous South African construction firms. It underscores the need for fostering an innovation-driven culture, reinforcing leadership commitment, and integrating sustainability into digital strategies. These results lay the groundwork for policymakers, industry participants, and researchers to create focused strategies aimed at enhancing digital transformation preparedness in the South African construction industry.