Factors affecting willingness to use transfer based public transport network

Abstract

This study examines the transfer-based urban public transport systems, emphasizing the interplay between service attributes and user demographics. In contrast to direct bus routes, transfer- based networks offer improved coverage and operational efficiency but face barriers such as increased waiting times, inconvenience, and perceived complexity. A multi- stage methodology was employed, combining Multi-Criteria Decision Analysis (MCDA) and a Stated Preference (SP) survey to evaluate passenger priorities and simulate decision-making behavior. The MCDA identified critical service factors as key drivers of user satisfaction. The SP survey further quantified passenger preferences under varying travel characteristics. By utilizing the Mixed Logit Model, the study revealed that reduced waiting times, fewer transfers, accessible information, and competitive fares significantly increase the likelihood of choosing transfer-based options. These preferences were found to be moderated by sociodemographic parameters like age, gender, and frequency of travel, underscoring the necessity for inclusive and user-specific planning techniques. The results underscore how crucial it is to take passenger behavior and preferences into account when designing sustainable and effective transportation systems. The study offers practical insights for policymakers and transit agencies to enhance the attractiveness and functionality of transfer-based networks in rapidly urbanizing environments.