Profiled M-advertising Framework for Consumer Advertising
| dc.contributor.author | Gangabada, GLPN | |
| dc.contributor.author | Premaratne, SSC | |
| dc.date.accessioned | 2014-08-15T11:45:06Z | |
| dc.date.available | 2014-08-15T11:45:06Z | |
| dc.date.issued | 2014-08-15 | |
| dc.description.abstract | Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of a mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user while giving profile-based and proximity suggestions. | en_US |
| dc.identifier.email | glprageethnuwan@outlook.com | en_US |
| dc.identifier.email | samindap@uop.lk | en_US |
| dc.identifier.issue | 1 | en_US |
| dc.identifier.journal | Journal of Computer Science | en_US |
| dc.identifier.pgnos | pp. 1-10 | en_US |
| dc.identifier.uri | http://dl.lib.mrt.ac.lk/handle/123/10523 | |
| dc.identifier.volume | 1 | en_US |
| dc.identifier.year | 2013 | en_US |
| dc.language.iso | en | en_US |
| dc.source.uri | http://www.sci.sjp.ac.lk/ojs/index.php/jcs/article/view/1103/948 | en_US |
| dc.subject | Profiled m-marketing | en_US |
| dc.subject | collaborative filtering | en_US |
| dc.subject | user profiling | en_US |
| dc.title | Profiled M-advertising Framework for Consumer Advertising | en_US |
| dc.type | Article-Abstract | en_US |