A Study on the effectiveness of urban forests in enhancing tourists’ destination appeal with special reference to Kandy, Sri Lanka

Abstract

This paper investigates the effectiveness of Urban forests in augmenting tourists’ destination appeal, with a specific focus on Kandy, Sri Lanka. Urban forests (UF), encompassing a diverse array of green spaces within urban and peri-urban areas, including woodlands, tree groups, and individual trees, are integral components of the tourism experience, whether deliberately sought or encountered serendipitously. Employing a mixed-method approach, the study delves into tourists’ attitudes (TA) towards UF, their perception of UF imagery, and its influence on their behavioral intentions. Theoretical frameworks underpin the analysis, elucidating tourists’ location-based understanding and preferences. The research methodology includes comprehensive literature surveys to understand the role of green infrastructure in urban destinations. Case studies conducted in Kandy encompass four diverse sites: Udawatta-Kele sanctuary, Wales Park, Kandy Lake-Round, and Dalada Street. Data collection methodologies include semi-structured interviews and questionnaire surveys, specifically targeting local tourists encountered at the sites to ensure a representative sample. A comparative analysis of the four sites was conducted, focusing on specific attributes such as plant variety, growth form, and planting pattern, revealing their significant impact on destination appeal. Tourists expressed a preference for UF concentrated in gardens, parks, or forests, composed of diverse plant species and naturally growing. Respondents' understanding of spatial dimensions also emerged as a crucial factor influencing their satisfaction and loyalty to UF destinations. The study concludes that UF play a vital role in enhancing tourists' satisfaction and experiences, contributing to the appeal of cities. Based on the findings, recommendations are outlined for designing and managing urban green spaces to optimize tourists' experiences and satisfaction levels, thereby bolstering destination appeal. This research provides valuable insights into the effectiveness of different UF compositions in enhancing tourists’ destination appeal.