The Impact of intra-organizational communication methods on supply chain performance initiatives;: a case of Sri Lankan apparel industry

Abstract

Supply chain performance plays a pivotal role in this highly volatile global economy. It is important to be competent to cater supply chain demands on time. Therefore, having the right and efficient communication is vital to achieving supply chain performance objectives. This study examines about the effect of intra-organizational communications on the supply chain performance in Sri Lankan apparel industry. The methodology of this research consists of several steps. Identifying the commonly used intra- organizational communication methods and key supply chain performance factors through literature surveys and opinions of industry experts. Then to examine the impact of significant intra- organizational communication methods on critical supply chain performance initiatives in the Sri Lankan Apparel Industry. From the 97 responses received for the distributed questionnaire, the importance of each supply chain performance initiative for improved organizational communication and the impact of each communication method on each supply chain performance initiative have been descriptively analyzed. According to the analysis, the importance of each supply chain initiative for improved organizational communication can be considered as effective other than the initiative of supporting negotiation and adaptation dynamics. The impact of each significant intra-organizational communication method on supply chain performance initiatives varies, with cross-functional meetings having the most influence, followed by strategic meetings, email platforms, ERP systems, and phone calls, in descending order. However, the majority of data in these analyses leans towards effective and highly effective categories. Further, the impact of significant intra-organizational communication methods on critical supply chain performance initiatives is examined through ordinal logistic regression analysis. The final models of all four of the supply chain performance initiatives demonstrate a better fit supported by significant test results which suggests that this model can be used for future research. Continued growth and competition in the Sri Lankan apparel sector require focused studies on maximizing potential of communication for supply chain excellence. Despite technological advancements, traditional physical meetings remain vital. Research on their significance and key factors is essential. Further studies on the impact of spreading supply chain culture, visibility, trust- based relationships, and negotiation dynamics on supply chain performance are also crucial.